Growth through transformation with Antelliq

by | Jun 19, 2024 | News

Antelliq Delivering CRM - The Siena Partnership

The task

Working with Antelliq, we quickly understood that they had ambitious growth targets across their EMEA operations and further afield  .

To achieve their ambitious growth targets we worked with the CIO and the wider team to deliver a multiple market digital transformation project.

The action

We created a business case to showcase the benefits of the recommended transformation programme across all regions, creating new eCommerce technology across EMEA markets.  In addition, we led the implementation of Salesforce, Salesforce CPO and Zuora across all regions.

We identified key areas of improvement, led internal and supplier teams and provided Programme Management, Project Management and Business Analysis.

The outcome

In the first 18-months of the programme, we helped Antelliq achieve the following:

  • Sales of a subscription model to over 60% of their customers in the EMEA region.
  • Increased revenue of 22% in the first 18 months post-launch
  • Roll-out of new eCommerce capabilities across five regions (Poland, Brazil, Australia, Germany & Italy)

At the Siena Partnership, we work with our clients to recruit digital transformation teams and help their organisations achieve innovative, digital transformation success.

If you’d like to continue the conversation with our digital transformation expert Rob Saunders, contact him here:

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