Enabling better customer experiences for the DMA

by | Mar 12, 2024 | News

DMA The Siena Partnership

The task

The DMA is a trade organisation for data-driven marketers trying to empower marketing organisations to be more creative, innovative and ethical.

They were keen to explore ways to create better interactions and experiences for their members and we wanted to show them how they could do this through digital change initiatives.

It was imperative to realise that, if you’re working in a constantly changing industry like the DMA, you need to stay up-to-date with the latest technologies and constantly evolve your process to maintain a competitive edge.

The action

Throughout our partnership with the DMA, we created a strategy aligned to the company’s culture and goals, and oversaw the digital transformation programme we had designed.

Our programme included both creating a business case, and the management and implementation of the programme.

The outcome

  • An increase in online sales of courses and memberships
  • A best-in-class online user experience
  • A new CRM system that created a 360-degree customer view for the DMA and a better overall customer experience


At The Siena Partnership, we work with our clients to recruit digital transformation teams and help their organisations achieve innovative, digital transformation success.

If you’d like to continue the conversation with our digital transformation expert Rob Saunders, contact him here:


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If you want to find out more or explore prospective opportunities discretely, contact one of the team above, email us or complete this form and we’ll get right back to you.